Therapist website design
A website that backs up your premium, private-pay rate.
A premium website reflects who you are as a clinician, speaks straight to your ideal client, and makes your private-pay rate an easy yes.
↑ a free hour, no pressure
The process
Five steps. One website that finally fits.
From niche to launch day in about 5 to 8 weeks, with me beside you at every step.
you're here, ready to start →
01 Niche
Define your ideal client, your specialty services, and what makes you unique.
02 Branding
A brand that reflects your approach and your ideal client's goals.
03 Content
Copy written with my proven framework, then refined together until it converts.
04 Web design
Your strategy, brand and messaging turned into a custom Squarespace site.
05 Launch
Training so you feel confident running your site, then we hit publish.
What's included
Everything you need to launch with confidence
and nothing you don't
- 01
Niche clarity
Niche and specialty services strategy, market research, and a plan for turning visitors into inquiries.
- 04
Copy that converts
You'll write with my proven copywriting framework, then we'll refine it together until your messaging resonates with your ideal client and turns visitors into inquiries.
- 02
Custom brand
Brand guidelines, mood board, color palette, typography and imagery direction.
- 05
SEO foundations
SEO-optimized copy, image optimization, on-page SEO and analytics setup, so the right clients can find you.
- 03
Up to 10 pages
Home, About, Contact, Blog and FAQ, up to 5 specialty pages, plus your Good Faith Estimate page.
- 06
Launch support
Website training, domain setup, launch support, and your Google Business Profile connected.
Why custom code
Templates look like templates. Custom code looks like you.
Custom code is far superior to anything you'd get from a drag-and-drop template. Sophisticated animations, layered design and thoughtful details, all built to deliver the premium experience your prospective clients expect before they ever book a call.
And unlike a WordPress build, there's no monthly maintenance fee just to keep your site running.
custom-coded sites can cost up to $10K ✶
- HomeCustom code
- AboutCustom code
- Specialty pagesCustom code
- FAQEdit in Squarespace
- ContactEdit in Squarespace
- BlogEdit in Squarespace
Hosted on Squarespace. The pages that sell are custom-coded; the pages you update often stay easy to edit.
Recent work
Built for specialized private-pay practices
every site is built around one ideal client
scroll inside each screen to see the whole page ↕
How it compares
Not your typical therapist web designer.
| Typical therapist web designer | Therapist Marketing | |
|---|---|---|
| Investment | –$4,500–$8,500+ | ✓$2,997, or 3 × $1,097 |
| Pages | –Often 5 pages to start | ✓Up to 10 pages |
| Brand design | –Often an add-on | ✓Full brand guide and visual identity included |
| Strategy | –Questionnaires and light niche guidance | ✓1:1 coaching on niche, messaging and private-pay positioning |
| How it's built | –Template or drag-and-drop builder | ✓A mix of custom-code & easy-to-edit pages, hosted on Squarespace |
| After launch | –About 30 days of support, then pay for edits | ✓Trained on how to make edits, even entirely new branded pages & SEO audits with AI |
| Upkeep | –Monthly maintenance plans or hourly fees | ✓No monthly maintenance fees |
| Who you work with | –A junior account manager | ✓1:1 with a senior growth marketer |
Hi, I'm Emily
Not DIY. Not an agency.
Built 1:1 with me.
Instead of piecing your website together alone or handing it off to an agency, you get a high-touch, 1:1 experience with a former agency director.
No fizzling out halfway through. No writer's block. No getting stuck in indecision prison.
We start by getting crystal clear on your niche: who you serve, what they need, and what makes your practice different. Then we turn that clarity into a polished website that works hard to turn visitors into clients, even when you're in session.
You've got this,
Emily
kind words from past clients ↓
"Working with Emily was such a rewarding experience because she was able to grasp my vision. Truly a gift to work with her."
Emily helped me with everything from branding to social media. She skillfully helped us to hone and clarify our purpose, brand identity and growth strategy. She's professional, communicative, and easy to work with. I highly recommend working with her!
I highly recommend Emily at Therapist Marketing Studio as a marketing assistant/manager. It is an honor to work with her.
It's time to level up your private practice
Let's build your dream practice.
Whether you're launching your practice, raising your rates, leaving insurance, or ready to attract more of the clients you love, we'll build a website that helps you get there.
Book a call↑ a spacious hour, free of charge
Questions
FAQs
If you have a question that's unique to your practice, send me a message directly.
Ask a questionI read every one ✸
Do you help me choose my niche?
Yes. Niche strategy is one of the first steps. You'll complete the Niche Guide Workshop to define your ideal client and the specialty services that match the problems you solve best. You don't need to arrive with it figured out.
What if I already have a website and want to refine it?
If your website and brand just need refining, the Premium Practice Accelerator may be a better fit. It includes a website audit and 1:1 support. We'll figure out which path is right on your free call.
What does custom-coded mean for my website?
Your Home, About and specialty pages are custom-coded, so they get the sophisticated design and animations a template can't deliver. Your site is still hosted on Squarespace, so you can edit your FAQ, Contact page and blog natively, anytime.
Will I be able to update my website myself?
Yes. I train you to make any updates you'll need, including building entirely new pages with AI in your brand, and we set up your AI website management system together for things like SEO and AI audits and FAQ updates.
Is there a monthly maintenance fee?
No. There's no monthly maintenance fee to me or a third party. You'll keep your own Squarespace plan, and you're fully in control of your site.
How many pages are included?
Home, About, Contact, Blog, FAQ and up to 5 specialty or service pages, plus your Good Faith Estimate page.
Do you write my website copy?
You'll write your first draft with my proven copywriting framework, so it sounds like you. Then we refine it together, and I optimize it for SEO, until your messaging resonates with your ideal client and turns visitors into inquiries.
How do payment plans work?
Pay $2,997 in full, or make 3 monthly payments of $1,097. Paying in full saves $294 and gets you immediate access to the Niche Guide Workshop and the Go Private-Pay Marketing Kit.
Will my website be optimized for SEO?
Yes. SEO is built into the strategy and design from the start, including niche keywords, a clean heading structure, meta descriptions, image alt text and image optimization.
Will I be able to edit my Squarespace website myself?
Yes. Before we finish, I'll walk you through making content changes, publishing blog posts and reading your website analytics, so you feel confident managing it on your own.
Can I use my existing domain?
Absolutely. If you already own a domain, we'll connect it to your new Squarespace site. If not, I'll help you choose and buy one during launch.
Do you provide photography or a logo?
Photography, headshots, custom illustration and logo design aren't included. I'll help you choose the imagery that fits your brand and select photography or graphics for your site.
How long does the process take?
Most projects take about 5 to 8 weeks, depending on how quickly we move through strategy, content, feedback and approvals.
What happens after my website launches?
You'll have a website you can manage yourself and a strong foundation for your marketing. If you want help bringing more traffic to it, the Premium Practice Accelerator is the natural next step.