About Emily

From marketing agency director to therapist in training.

I'm Emily, a marketing coach for therapists. I teach therapists in private practice how to run their own marketing. You don't need to be techy, and you don't need to pay an agency thousands a month.

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↑ a free hour, no pressure

Emily Dubbe, marketing coach for therapists and therapist in training, smiling in a field of sunflowers

my story

I knew I wanted to be a therapist since I was 16.

But I spent 10 years in marketing, because I didn't think I could make a good living as a therapist. I worked my way up to marketing agency director, building brands, websites and campaigns.

When I finally decided to go back to grad school, I made myself one promise.

The promise

I'd find a way to earn at least what I was making in marketing.

So I started digging, and I found therapists building $200K+ private-pay practices. What set them apart from the therapists stretched thin by insurance?

Good marketing.

the same skills I'd been mastering over a decade

What I bring

Marketing expertise, a clinician's heart.

  • 10

    Years in marketing

    Including years as a marketing agency director.

  • MA

    Integrative Psychology

    In progress, so I understand the clinical side of your work.

  • Therapist in training

    On the same path as you

    I know what it's like to love this work and want it to pay well.

so here's what I do now

I teach therapists to run their own marketing.

You keep everything we build, and you learn how it works, so you can keep growing long after we're done.

Therapist website design

Premium Practice Website & Brand

Niche strategy, a full brand guide, copywriting support and a custom Squarespace website you can update yourself.

See website packages →

1:1 marketing coaching

Premium Practice Accelerator

Four to five months of 1:1 coaching to build your marketing system: SEO and AI search, content, ads and automations, with the training to run it.

Explore the Accelerator →

Questions, answered

A little more about me.

Who is Emily Dubbe?

Emily Dubbe is a marketing coach for therapists based in Santa Cruz, California. She spent 10 years in marketing, including as a marketing agency director, and now teaches therapists in private practice how to run their own marketing through Therapist Marketing.

Are you a therapist?

I'm a therapist in training, currently earning my MA in Integrative Psychology. I don't provide therapy through Therapist Marketing. My work here is marketing coaching and website design for therapists.

Do you work with therapists outside California?

Yes. I'm based in Santa Cruz, California, and I work with therapists across the United States online.

Why learn my own marketing instead of hiring an agency?

An agency can cost thousands of dollars a month, and the marketing often stops when the payments stop. When you learn the fundamentals yourself, you own your website, your messaging and your systems, and you can keep growing on your own.

Do I need to be good with technology?

No. You don't need to be techy. I walk you through every step in plain language and set things up so they're simple to keep running.

How do I start working with you?

Book a free one-hour strategy call. We'll talk about your practice, your goals and where you feel stuck, and choose the right next step together.

Whenever you're ready

Let's grow together.

Book a free hour to talk through your practice, or start with my free guide to choosing your niche.

You've got this,

Emily