The Premium Practice Marketing Intensive
Marketing coaching for therapists ready to grow
A 1:1 consulting container for therapists who want a full caseload of private-pay clients they love, and a marketing system that supports their life instead of draining it.
The reality is, there's only one thing setting you apart from the therapist that's making $200,000+ per year.
Good marketing.
The good news is that getting great marketing for your private practice is not only achievable, but learnable.
It's as simple as getting clear on the clients that light you up, speaking to their real problems, setting up a marketing system, and running it consistently. And that's exactly what we'll build together.
You're a gifted therapist. Keeping your caseload full shouldn't be a struggle.
I'm here to remind you that you're not doing anything wrong. Grad school taught you how to support your clients, not how to scale a profitable business.
You deserve:
- A fully booked calendar of clients you love
- A crystal clear plan for reaching your goals
- A business that supports your nervous system
- Support from mentors to learn how to grow your business
- A premium hourly rate that allows you to thrive
Not a course. Not an agency.
Courses teach you what to do, then leave you to figure it out alone. Agencies do it for you, but you never learn how it works, and you pay every month to keep it running. The Intensive sits in between: real strategy, real hands-on help, and the confidence to keep it going on your own.
| Online course | Marketing agency | Coaching Intensive | |
|---|---|---|---|
| Who builds it | You | Their team | We build it together |
| Built for your practice | Same plan for everyone | Often templated | Built around you |
| Who you work with | Pre-recorded videos | A handful of busy account managers | Me, 1:1 every session |
| You learn how it works | In theory, without support | Rarely, gatekeeping is the norm | Yes, the focus is on training |
| Who owns it | Only you | The agency | We work together |
| Paid ads | Only you | Run for you, for a monthly retainer | Designed, tested, and then you are trained |
| Length | One-time | On-going retainer | 4 to 5 months |
| Your time each week | Whatever you can find | Hands-off | 2 to 4 hours |
Intensive Tracks
Whether we've already built your website together or we're meeting for the first time, you'll move through the same six phases and leave with the same system.
4 months
The Accelerator Track
Ideal for therapists who built their website with me. Your niche, messaging and site are ready, so we move gently but quickly into content, ads and automations.
- Messaging refresh from the work we've already done
- Eight 1:1 sessions, every two weeks
- Everything in the six-phase journey
$997/month or $3,600 paid in full
Book your Accelerator call5 months
The Foundations Track
Ideal for therapists who are new to working with me. You have a website and want it to bring in inquiries, or your niche still feels a little fuzzy. That's okay. We start there.
- Niche Guide Workshop, and messaging in your ideal client's words
- Website Audit with a prioritized action list, with my guidance
- Ten 1:1 sessions, every two weeks
$997/month or $4,500 paid in full
Book your Foundations callNot sure which track fits? That's what the free strategy call is for. If your site truly needs a rebuild, I'll tell you honestly and point you to my website packages.
The Premium Practice Framework
The six-phase journey, step by step.
Each phase adapts to where you're starting, but the path is the same: from clarity, to a system that brings in aligned clients, to running it with confidence on your own. This isn't a course. It's 1:1 support at every stage, with me doing the heavy lifting where it makes sense and teaching you the rest.
- 01
Audit and orientation
Your Marketing Audit across your website, directories, Google Business Profile, social and referrals. Your goals, capacity and ideal caseload. Your custom Marketing Master Plan.
- 02
Niche and messaging
Foundations: the Niche Guide Workshop and messaging in your ideal client's words. Accelerator: a refresh from the work we've already done. Your voice captured in your AI Marketing Hub.
- 03
Website and search foundations
Foundations: your Website Audit and action list. Google Business Profile optimization, plus SEO and AI search so Google and tools like ChatGPT understand who you help.
- 04
Your content engine
An SEO content calendar built around what your ideal clients search. One blog post a month, with my coaching and edits, turned into Reels, carousels and emails.
- 05
Lead generation and automations
Google and/or Meta ads, built and run for you. Your lead magnet and welcome sequence. Inquiry follow-up and consult reminders. Your Referral Partner Plan.
- 06
Measure, hand off and training
Monthly scorecard reviews and ad optimization. Training so you can run it all yourself. A sustainable weekly rhythm that protects your energy and your caseload.
What we build together
Get found on Google and AI search
- Google Business Profile
- So local clients searching your specialty can find you.
- SEO and AI Search
- So Google and tools like ChatGPT understand who you help.
- Testimonials
- A simple, ethical plan for gathering endorsements from colleagues and referral partners.
A content engine that fits your week
- Content Calendar
- Planned around the questions your ideal clients are already searching.
- Blogging
- Written by you with my coaching and edits, in your voice.
- AI Automation
- Trained on your niche, voice and services, so each post becomes Reels, carousels and emails in a fraction of the time.
Paid ads, designed and measured
- Paid Ads
- Google Search, Meta (Instagram and Facebook), or both, based on your niche and location.
- Analytics
- Weekly checks, monthly optimization and a plain-language report.
- Training
- So you can keep them running after the Intensive.
Turn visitors into inquiries
- Lead Magnet
- Ethically designed, built from a ready-to-customize template.
- Email Marketing
- An ethical newsletter campaign template to nurture prospective clients.
- Inquiry Follow-up
- Instant follow-up when someone reaches out, and reminders before consults.
Also included
- Website audit
- 1:1 sessions every two weeks
- Email support between sessions
- Templates and training to grow faster
- Google Business Profile audit
- Support to set up your AI Marketing Hub
The part most marketers skip
Marketing that honors your ethics and your nervous system.
For a lot of therapists, the hardest part of marketing isn't the tech. It's the knot in your stomach when you hit "publish." It's wondering if promoting yourself is somehow at odds with the work. It's perfectionism keeping a blog post in drafts for three months.
I'm studying to become a therapist myself, so I don't treat any of that as something to push through. We go gently, and we work with it.
Visibility without the vulnerability hangover
We start with what feels sustainable, then build from there.
Good enough to publish
A simple editing process and gentle deadlines that move you past perfectionism.
Ethical by design
No client testimonials, no outcome promises, no manufactured urgency. Just helpful content that lets the right clients recognize you.
Your voice, not a template
AI helps you work faster, but everything we make sounds like you.
Here's what this can look like when we're done
- An inquiry from someone you've never met reads, "This is exactly what I'm going through."
- You know exactly which channel is bringing in new consults.
- Your SEO and AI search efforts are actually bringing in new clients.
- Your Google Business Profile and your ads show up when someone local searches for your specialty
- You know exactly how to run your marketing system and you feel confident to do it without me.
Built on the Premium Practice System
Every Intensive is guided by the same five-step framework I use with all of my clients.
- 01
Niche
Get specific about your ideal client, their pain points and your unique offering.
- 02
Messaging
Write in your ideal client's words so they can find and connect with you.
- 03
Branding
Make sure your brand matches the caliber of your work.
- 04
Launch
Make your website and profiles work together to bring in inquiries.
- 05
Scale
Build a marketing system, with the training to keep growing.
The Intensive's six phases put this framework into action. Accelerator clients have already done Niche through Launch with me, so we focus on Scale. Foundations clients start with Niche, Messaging and Launch. You don't need it all figured out before we begin.
Is the Intensive right for you?
A great fit if you
- Are a licensed therapist, practitioner, or coach running your own business
- Feel burned out at a group practice and are getting ready to go solo
- Have a solo practice and referrals have slowed down
- Want to drop some insurance panels and fill those spots with full-rate clients
- Just launched a website, with me or anyone else, and want it to bring in inquiries
- Want to understand your own marketing, not hand it off forever
Probably not the right fit if you
- Want someone to run your marketing for you on an ongoing retainer
- Are looking for a guaranteed number of clients or a specific income
- Aren't open to getting specific about who you serve
- Need a brand-new website built from scratch first (start with my website packages)
Hi, I'm Emily
Agency director turned coach
I spent years at marketing agencies. In fact, I even ran one. I saw the model from the inside: steep retainers, a lack of ownership, and just enough gatekeeping to keep you paying every month. That model is crumbling. There have never been more tools and resources to run your own marketing. But having all the right ingredients isn't the same as knowing the recipe. That's where I come in.
I'll show you what to do, build the hard parts alongside you, and then train you on how to keep on cooking.
I'm also studying to become a therapist, so I understand clinical jargon, how to simplify it, and the ethics and compliance rules to stick to.
- 1:1, always with me
- A teacher, not a retainer
- Everything stays yours
Kind Words
Emily helped me with everything from branding to social media. She skillfully helped us to hone and clarify our purpose, brand identity and growth strategy. She's professional, communicative, and easy to work with. I highly recommend working with her!
Natalie DianeWorking with Emily was such a rewarding experience because she was able to grasp my vision. She kept a clear pointed focus, asked questions before making conclusions, and also had a strong intuition about where to empower my courage to take that next big step.
Xyla MareeI highly recommend Emily at Therapist Marketing Studio as a marketing assistant/manager. It is an honor to work with her.
Dr. Patrice WoltersPayment Plans
4 months
The Accelerator Track
For therapists who built their website with me
$3,600
Pay in full and save $388
Get a bonus 1:1 strategy session after you graduate, to check your numbers and plan your next 90 days
Inquire now5 months
The Foundations Track
For therapists new to working with me
$4,500
Pay in full and save $485
Get immediate access to the Niche Guide Workshop along with a FREE Website Audit and Premium Practice Checklist
Inquire nowMy commitment
If you come to our sessions, complete your assignments, and your system isn't fully live by the end of your track (your site ready, your content engine running, your ads launched and your automations on), I'll keep working with you for an extra month at no cost.
Ways to work with me
For a new website
Premium Practice Website
A website built around your niche, done with you or done for you, in about 5 to 8 weeks.
See website packagesYou are here
Marketing Intensive
4 to 5 months of 1:1 coaching, setup and ads, for a website that brings in inquiries.
Book a strategy callFor one question
Strategy Session
A single 1-hour 1:1 session to untangle one specific question in your marketing.
Book a sessionHow to get started
- 1
Book a free 30-minute call
Tell me about your practice, your goals and where you feel stuck.
- 2
Make a plan
If the Intensive is a good fit, we'll choose your track, sign your working agreement, and you'll get your onboarding materials.
- 3
Start growing
We begin with your Audit and build from there, one gentle step at a time.
This is the invitation.
- To get clear on who you're here to help.
- To finally feel steady about where your next client is coming from.
- To gain the confidence and skills to run a premium private practice.
Let's talk about where you are, and whether the Intensive is the right next step.
FAQs
If you have a question that's unique to your practice, feel free to send me a message directly.
Which track is right for me?
If you built your website with me, you'll join the Accelerator Track (4 months). If we haven't worked together, you'll join Foundations (5 months). Not sure? We'll decide together on your free call.
How is this different from a course or group program?
Courses and group programs give everyone the same plan. The Intensive is 1:1 and built from your practice, your niche and your schedule. You get real feedback on your actual marketing, not general advice.
I didn't build my website with you. Can I still join?
Yes. You'll join the Foundations Track, which adds a month for the Niche Guide Workshop and a Website Audit with a prioritized list of improvements for you to make on your existing site. If it truly needs a rebuild, I'll tell you honestly on our call.
How much time will this take each week?
About 2 to 4 hours, including our sessions. Month 1 is usually the heaviest.
Do I need to have my niche figured out?
No. If it still feels fuzzy, we start there.
Do I need a marketing budget or paid ads?
Paid ads are part of the Intensive, so you'll need a monthly ad budget, paid directly to Google or Meta. We'll set your starting budget together on our strategy call, based on your niche and location. Your content, SEO and Google Business Profile keep working even if you pause ads later.
Is this ethical marketing for therapists?
Yes. Everything we build is designed to respect your professional code: no client testimonials, no outcome promises, no pressure tactics. Check your own licensing board's rules, and I'll help you build within them.
How does AI fit in?
We set up an AI Marketing Hub trained on your niche and voice, so you can repurpose each blog post into social content and emails faster. Nothing goes out that doesn't sound like you.
Do you run ads or post for me?
I build and run your ads for you during the program, and I set up your automations. Your blog and social content stay yours to write, with my coaching and your AI Marketing Hub to speed it up. Before we finish, I train you to run everything yourself.
What happens after the Intensive?
You keep everything: your site, ad accounts, content, automations and email list. You'll know how to run your ads yourself. If you'd like more support after you graduate, you can book 1:1 sessions with me anytime for $200.
How does payment work?
$997 a month: four months on the Accelerator Track, five on Foundations. Or pay in full and save: $3,600 for Accelerator or $4,500 for Foundations, each with a bonus. Ad spend is billed separately.