Marketing support, for therapists by a therapist-in-training 

Helping therapists build thriving private practices with the power of great marketing.

Attract more of the clients you love and spend less time worrying about where your next inquiry will come from.

Schedule a free consultation

Get Cash Pay Clients

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Market & Grow Your Private Practice

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Attract Ideal Clients

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Get Cash Pay Clients ✸ Market & Grow Your Private Practice ✸ Attract Ideal Clients ✸

Marketing shouldn't be the reason your practice stays half full

You spent years in school and in your practice learning how to become a great therapist - not a marketing specialist in copywriting, SEO, web development, or Instagram’s latest algorithm. 

I help therapists leverage proven marketing strategies to attract their ideal clients again and again and build the practice they’ve always dreamed of.

SCHEDULE A FREE CONSULTATION

Hi, I’m Emily Rogers

I help therapists leverage the top marketing strategies that will actually grow their practice.

Before working with therapists, I spent 10 years learning the ins and outs of marketing working in tech and at agencies.

Now, I'm studying to one day become a therapist myself! I’m obsessed with understanding all of the current marketing best practices for therapists.

Therapists know that building a successful private practice in 2026 isn't what it used to be. You can no longer throw together a Psychology Today profile and wait for the calls to roll on in.

Today's clients are searching Google and ChatGPT, watching therapy video content on Instagram, and looking at multiple therapist websites before they ever fill out a consultation form.

But don’t worry, I believe that by pulling the right marketing levers - and doing it consistently - filling your practice is only a matter of time.

It’s my mission to help you get there! 

In the meantime, you'll find me hiking in the Santa Cruz Mountains with my husband Charlie or watching the latest Netflix reality dating show.

Let's chat

Think of these as five strategies as a tool box to pull from. Some therapists might just need a high-converting website and Google Ads. Others might prefer the free high-visibility of Instagram and authentically enjoy creating educational content.

We'll pick the strategies that are the best fit for you and your goals.

The 5 proven marketing strategies I help therapists leverage

  • You need a website that helps your IDEAL client find you and think ‘this therapist is made for me!’

    We'll optimize your messaging, design, and user experience using analytics to understand what's working and turn more visitors into clients.

  • Increase your visibility on Google and AI search by creating optimized website content, blog articles, and a Google Business Profile that help your practice get discovered.

  • Expand your reach by speaking directly to your niche through Instagram posts and Reels.

    Instead of spending countless hours creating content that goes nowhere, we'll use proven best practices to create content that actually gets noticed.

  • Build stronger relationships with current clients and nurture prospective ones through email newsletters and automated campaigns that sound like you and not AI.

  • Once your website is converting and your marketing foundation is in place, we'll explore Google and/or Instagram Ads to build on what’s working. By continuously test and refining campaigns we’ll maximize return on investment.

Does this sound like you?

Your referrals have slowed down and you know that you need start being visible online

You keep rewriting the About section on your website but you know that’s not enough to move the needle

You’ve heard SEO and AI optimization matters, but you don’t want to hire an expensive agency

You’ve heard that you should niche down, but you’re overwhelmed by potentially turning people away

Your website is overdue for a refresh and you’re unsure if it’s actually converting or not

GET A FREE CONSULTATION

This isn't an expensive coaching mastermind promising overnight success

It's practical, 1:1 support to help you leverage the proven marketing strategies that build successful private practices. We'll work together on an hourly basis to create a customized marketing system that aligns with you and your goals.

Once your marketing is consistently bringing in the right clients and your practice feels as full as you'd like it to be, we can hit pause or transition to just a few hours each month to help you monitor things and stay consistent as your practice continues to grow.

SCHEDULE A FREE CONSULTATION

Here’s the short version of how I help

Together we'll select the strategies most aligned with your goals and strengths to build a customized marketing system for you.

Here’s what this could look like:

  • Audit existing marketing

    Current caseload and business goals

    Brand visual identity, messaging, and positioning

    Website user experience and conversion rate

    SEO search ranking and visibility

    Social media presence against 2026 best practices

    Email list and past newsletter performance

    Previous paid ads performance

  • Design a custom strategy and workflow

    A clear niche that makes people think ‘I have to work with THIS therapist’

    A roadmap for website development and setting up tracking analytics

    SEO and AI discovery including Google Business Profile, specialty website pages, and blog content

    Email newsletter strategy, template, and automation funnels

    Content calendar and social publishing workflow

    Instagram or Google Ads budget and strategy

  • Measure growth and iterate

    Regular reporting to understand what's working and where to double down

    A website you LOVE that consistently converts your ideal clients

    Clear, easy-to-implement newsletter strategy and growing email list

    Social content that gets noticed and brings in clients

    Higher rankings on Google and AI search

    Ads that are continuously refined to maximize your return on investment

    Stronger referral network through a growing practice

THERAPIST MARKETING STUDIO

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THERAPIST MARKETING STUDIO

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THERAPIST MARKETING STUDIO

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THERAPIST MARKETING STUDIO ✸ THERAPIST MARKETING STUDIO ✸ THERAPIST MARKETING STUDIO ✸

  • "I know it's very early, but I am pretty sure Emily is exactly the kind of person I have been needing for content. Will see how it goes, super optimistic after our 1-1 😄"

    REECE W.

  • "Emily brings both strategic thinking and genuine empathy to her work. She has a rare ability to understand people, simplify complex ideas, and create marketing that feels authentic rather than performative. I relied on her not only for execution, but for strategic vision, collaboration, and thoughtful problem-solving."

    SARAH B.

  • "Emily really listens. Not the 'waiting for your turn to talk' kind of listening-the kind where she understands what you're actually saying, what you're feeling, and what you might need."

    DAVE F.

Close-up view of an architectural structure composed of multicolored glass panels in pink, red, blue, and green, held together by black metal framework, forming a tunnel-like shape with an opening to the sky visible at the center.

Get better at marketing

Ready to have a steady stream of clients?

With the right strategy and a little consistency your success is just a matter of time. Let’s get started.