BUILD YOUR FULLY BOOKED PRIVATE PRACTICE
Marketing for therapists
Whether you want to launch your very own private practice, charge premium rates, or fill your calendar with clients you love, you’ll get the support you need to reach your goals.
Go Private-Pay
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Leave Insurance Panels
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Attract Your Ideal Client
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Design a Premium Brand
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Go Private-Pay ✸ Leave Insurance Panels ✸ Attract Your Ideal Client ✸ Design a Premium Brand ✸
Are you tired of feeling burned out and underpaid?
The website you designed years ago isn’t getting results?
That doesn't have to be the way you work anymore.
What if you could build a marketing machine that filled your caseload with private pay clients who value your time and expertise?
Imagine having a built-for-you playbook and training to master your own marketing—without having to rely on agencies.
Hi, I’m Emily Dubbe
I help therapists master their marketing so they can stress less, earn more, and build a premium private practice that feels truly their own.
Before working with therapists, I spent 10 years learning the ins and outs of marketing working at agencies and in tech.
Now, I'm a Marketing Coach for Therapists who’s borderline obsessed with all of the latest best practices for therapists and wellness practitioners.
Therapists know that building a successful private practice isn’t as easy as it used to be. With the rise of Big Therapy Tech, you can’t just post a Psychology Today profile and wait for the calls to roll in.
Big Therapy Tech may have scooped up much of the low-pay, insurance-based market. But there’s good news: Demand is growing for highly specialized, curated therapy experience.
And that creates an opportunity for the therapists who are ready to build a practice around what clients actually want.
It’s my mission to help you get there!
The Premium Practice Playbook
NICHE
Get specific about who your ideal client is, what their pain points are, and your unique offering.
MESSAGING
Write in your ideal client’s words so that they can find you and know you’re the therapist for them.
BRANDING
Design a visual identity that matches the caliber and unique creative expression of your work.
LAUNCH
Launch a high-converting website that helps clients find you and choose to work with you.
SCALE
Get a built-for-you playbook with the training to confidently handle your marketing yourself.
Ways to Work Together
STEP 1: WEBSITE
Premium Practice Website Design
Maybe you’re launching your private practice and know you want to do it right. Or maybe your current website just isn’t getting results.
We’ll build a custom website that speaks directly to your ideal clients and gives your practice the foundation it needs to grow.
You’ll leave with a clearly defined niche and specialties, a premium brand, and a fully custom SquareSpace website with up to 10 SEO-optimized main pages.
Your website should make your ideal clients think, “THIS is the therapist that I need to work with!” before you ever get on a consult call.
When your website starts converting more of the right people, every marketing move you make after that works even harder.
The best part? You won’t have to rely on an agency any time you want to make a change.
STEP 2: TRAINING
Marketing Coaching for Therapists
You’ve nailed your niche and built your website, but you still haven’t reached your goals. Here’s the good news:
There are already people searching for a therapist like you. You just need to help them find you.
In this training, you’ll be trained on how to master your marketing yourself with a Built-For-You Marketing Roadmap designed for your specific practice and goals.
You’ll learn how to consistently get your ideal clients to find you without posting 24/7 or relying on a bunch of expensive agencies that don’t know or care about your business like you do.
Together, we’ll build your custom marketing machine, pulling from our toolkit of strategies: SEO, digital ads, automated funnels, content and more.
You’ll get 1:1 coaching to break through the limiting beliefs holding you back, stop relying on insurance and referrals alone, and start building a practice filled with the clients you actually want to work with.
How To Get Started
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1. Free Strategy Session
Every new client starts with a free 30-minute strategy session. We'll talk about your practice, your goals, and where you're feeling stuck.
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2. Make a Plan
We’ll select the right program for your practice. Once we sign our working agreement I’ll send you everything you need so we can set started.
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3. Start Growing
We’ll meet regularly to execute your goal. Along the way, you'll gain the tools, systems, and confidence to master your marketing machine long after our work together is done.
THERAPIST MARKETING STUDIO
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THERAPIST MARKETING STUDIO
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THERAPIST MARKETING STUDIO
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THERAPIST MARKETING STUDIO ✸ THERAPIST MARKETING STUDIO ✸ THERAPIST MARKETING STUDIO ✸
YOU’VE WORKED TOO HARD TO GET HERE TO SLOW DOWN NOW
Let’s make your goals a reality
Your ideal clients are searching for you right now. Build the marketing machine that helps them find you and start growing your private practice with confidence.
