Website Design for Therapists
Build a premium website that allows you to see more of the therapy clients you love working with and who happily pay your premium rate.
In today’s competitive climate, your therapy website needs to do more than just let people know you exist. It needs to be tailor-made for your ideal client, their specific problems, and make them think: “I need to work with THIS therapist!”
What’s Included
NICHE
Niche strategy · Specialty services strategy · Market research · Client inquiry strategy
BRAND GUIDE
Brand Guidelines · Mood Board · Color palette · Typography · Imagery direction
UP TO 5 SERVICES PAGES
Custom SquareSpace design · Up to 10 pages plus 3 Terms & Conditions pages
SEO OPTIMIZATION
SEO-optimized content · Image optimization · On-page SEO foundations · Analytics setup support
LAUNCH SUPPORT
Website training · Domain setup support · Website launch support · Google Business Profile connection
Choose your level of support
CUSTOM 10-PAGE WEBSITE
★ MOST POPULAR
‘Done With You’ Website
My signature website experience for solo therapists and group practices who are ready for a sleek, high-converting website.
In the Done With You package, you’ll write the first draft of website content using my proven website copywriting framework.
I’ll give you clear prompts for every section, then edit and refine your copy, strengthen the messaging, and optimize it for SEO before building your site.
Your clients are choosing a person, not just a service. Writing your own website copy lets your personality, perspective, and way of connecting with people shine through, helping the right clients feel like they know you before they ever reach out.
✓ 1:1 Niche Workshop & Coaching: Clarify your ideal client and specialty services $250 value
✓ Brand Guide: A cohesive brand foundation including your color palette, typography, imagery style $1,250 value
✓ Custom 10-Page Website & SEO Optimization: A custom-designed therapist website of up to 10 pages optimized with foundational SEO, analytics, and launch support $4,500 value
✓ Therapist Copywriting Guide: Write your website in your own voice using a section by section guide then get expert editing, feedback, and SEO optimization $397 value
TOTAL VALUE: $6,379
YOU PAY: $2,750
CUSTOM 10-PAGE WEBSITE
BEST VALUE
‘Done For You’ Website
For therapists and group practice owners who would rather hand off copywriting to the experts. We’ll work together to define your niche and specialty services, uncover your ideal clients’ pain points, and hone in on what makes your practice unique.
The Done For You package includes white-glove copywriting services, so you can stay focused on supporting your clients.
I’ll conduct a 1-hour interview to capture your expertise, unique voice, and approach and turn it into website copy optimized for SEO, conversion, and real human connection. All you need to do is sit back, review, and approve.
1:1 Niche Workshop & Coaching Clarify your ideal client and specialty services $250 value
✓ Brand Guide A cohesive brand foundation including your color palette, typography, imagery style $1,250 value
✓ Custom 10-Page Website & SEO Optimization A custom-designed therapist website of up to 10 pages optimized with foundational SEO, analytics, and launch support $4,500 value
✓ Therapist Copywriting Services We capture your unique voice, expertise, and approach and turn it into strategic website copy that converts $1,500 value
TOTAL VALUE: $7,500
YOU PAY: $3,750
Meet Your Marketing Coach
Hi, I’m Emily Dubbe, I help therapists master their marketing so they can stress less, earn more, and build a premium private practice that feels truly their own.
Unlike a typical agency, you’ll get 1:1 white-glove support working directly with me. We’ll start by getting crystal clear on your marketing strategy—who you serve, what they need, and what makes your practice different.
Then we’ll turn that strategy into a brand and website that connects with the right clients and motivates them to work with you. You’ll leave with a website that not only looks great, but that works hard to turn visitors into real clients.
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"Working with Emily was such a rewarding experience because she was proficient in grasping my vision, while also pointing me towards a strong first step. She maintained a clear pointed focus, asked questions before making conclusions, and also had a strong intuition about where to empower my courage to take that next big step. Highly suggest Emily as your next best investment towards a stronger foundation for your career, truly a gift to work with her."
- XYLA MAREE
★★★★★
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"I highly recommend Emily at Therapist Marketing Studio as a marketing assistant/manager. It is an honor to work with her."
- DR. PATRICE WOLTERS
★★★★★
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"Emily helped us with everything from branding to social media for a project rooted in somatic work. She skillfully helped us to hone and clarify our purpose, brand identity and growth strategy. She’s professional, communicative, and easy to work with. I highly recommend working with her!"
- NATALIE DIANE
★★★★★
The Website Design Process
Before we start designing, we'll get clear on the business strategy that will allow your new website to achieve your goals.
01
NICHE
We’ll define your ideal client, specialty services, and what makes your practice stand out.
02
BRANDING
We’ll create a visual identity that reflects your approach and your ideal client’s personality.
03
CONTENT
We’ll write your website copy using my proven copywriting framework.
04
WEB DESIGN
I’ll turn your strategy, brand, and messaging into a custom Squarespace website
05
LAUNCH
We’ll make sure you understand how to use your website and analytics, then hit publish!
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'Done With You' Website
PAYMENT OPTIONS
1 time payment: $2,750
2 monthly payments: $1,375/month
3 monthly payments: $917/month
4 monthly payments: $688/month
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'Done For You' Website
PAYMENT OPTIONS
1 time payment: $3,750
2 monthly payments: $1,875/month
3 monthly payments: $1,250/month
4 monthly payments: $937.50/month
Let’s create the foundation for your dream practice
IT’S TIME TO LEVEL-UP YOUR PRACTICE
Whether you're launching your very own private practice, raising your fees, finally getting off of insurance panels, or looking to attract more of the clients you love working with, we’ll build website that helps you reach your goals.
FAQs
If you have a question that is unique to your practice feel free to send me a message directly.
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If your website isn’t converting, a new coat of paint isn’t going to start bringing in new clients. We'll start with the fundamentals to define your niche and the right services for your ideal client. We’ll then create website content and a brand speaks straight to their heart.
In most cases, this means we’ll need to create a new website project. We can transfer your existing domain to your new SquareSpace website. I promise it will be much easier—and more effective—to start with a clean slate!
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Home, About, Up to 5 Specialty/Service pages, FAQ, Contact, and Blog.
Plus 3 Terms & Conditions pages
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You can choose between two website options.
With Done With You you'll write the first draft using my guided copywriting framework, and I'll edit, refine, and optimize it for SEO and conversion.
With Done For You, I'll write the first draft of your website copy based on the content I receive from our niche workshop and 1:1 interview.
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Yes, SEO principles will be incorporated into the website strategy and design from the beginning.
Your website will also include foundational on-page SEO such as keywords relating to your niche, optimized heading hierarchy, meta descriptions, image alt text, and image optimization.
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Yes. One of the goals of the project is for you to feel confident managing your own website.
Before we finish, I'll walk you through how to navigate Squarespace, make content changes, publish blog posts, and access your website analytics.
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Niche strategy is one of the first steps in the process.
You’ll complete the Niche Guide workshop to define your ideal client and the specialty services that align with the top problems they have that you solve. You don't have to arrive with your niche figured out.
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Absolutely. If you already own a domain, we can connect it to your new SquareSpace website. If you don't have a domain yet, I'll provide support with choosing and purchasing one as part of the launch process.
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Photography, professional headshots, custom illustrations, and logo design are not included.
I will help you determine the type of imagery that fits your brand and select appropriate photography or graphics for the website.
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Most projects take approximately 5–8 weeks, depending on how quickly we complete the strategy exercises, content, feedback, and rounds of approvals.
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You'll leave with a website you can manage yourself and a strong foundation for future marketing.
If you need support with driving traffic to your website reach out to me to learn more about 1:1 Training & Coaching.